Thursday, 23 February 2012

Brief - Concepts

Initial Concept and Idea Generation

I wont be designing the same products for each restaurant and some may need less designing than other depending on the nature and overall feel of them. Here is an initial list of things that I think will need to be designed for each restaurant and concept ideas.


Viva -
Reservation card
Drinks menu (1)
Food Menu - early bird, normal, Dessert
Plates
Serviette - Cloth
Business Card
Servers Order Pad
Bill Wallet

The menu needs to reflect a traditional Italian style, but quite minimal.



River Plate - 
Reservation card

Drinks menu - (1)
Food Menu - Main menu, Dessert menu.
Cutlery
Serviette
Wine glass
Plates
Condiments
Business card
Server's Order Pad
Server's Uniform
Bill Wallet
Receipt
Comments Card
Loyalty Card
Special's Board
Take Away Mini Menu
Take Away container and bag

The menu should be fun and inviting with bold colours and a fun tone of voice.


Oracle -

Reservation card
Drinks menu - Cocktail, everything else
Food Menu - Main menu, Dessert menu, snacks.
Serviette
Business card
Server's Order Pad
Server's Uniform
Bill Wallet
Receipt
Comments Card
Loyalty Card

This menu should be quite minimal in style with splashes of colour that reflect the interior of the bar.


The New Conservatory - 
Drinks menu - Cocktail, everything else

Food Menu - Main menu, Dessert menu.
Cutlery
Serviette
Plates
Business card
Server's Order Pad
Server's Uniform
Bill Wallet
Receipt
Comments Card
Loyalty Card
Special's Board

This menu should look very traditionally British with the use of italic and calligraphic type faces. Simple black and white with a chunky menu cover to exude class. 




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