Tuesday, 8 May 2012

Brief 4 - Photography Collaboration - Book Problem

For some reason when the book was converted to a PDF the type face didn't work.

Beow are a few screen shots from the book of how it looked like.








Because this happened we had to decide on a new font that was similar to the original one we chose. We didn't want the book to look completely different and it still needed to have the same overall feel to it.

InaiMathi is the typeface that we chose to change the body copy to. The typeface is sans serif and is also very easy ro read. It is a very neutral font and therefore doesn't influence the imagery or the story being told.


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