I have been inspired by a recent video made by Nicki Minaj. The makeup she wears in the video is bold pastel colours with a white base. I think this bright block pastel affect could work well with the branding. IT would still keep a teenage fun approach to the make up, but can also be made more mature with the use of type and layout design.
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| I really like the idea of photography highlighting different area of the make up ranges. This approach is high fashion and approachable, but also has a unique edge. |
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| Again the block colours work well here to show sophistication. |
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| Pastels express femininity and beauty. |
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| Range of possible pastel colours. |
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| Pastel colours could be quite subtle in some advertisement and more bold in other cases. |
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| Adding depth to one colour gives it shadow and tones. |
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| Fresh and free feeling given off by soft pastels. |
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| Mixed pastels work together on the run way. |
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| Branding incorporating pastels. Easy to use a wide range of colours that work well together. |
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| I think that black makes the pastels look more sophisticated and brings them together. |
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