Wednesday, 22 February 2012

Brief 5 - Re-brands

Here are a few re-brands I have found of restaurants. For this project I wont be making to much change to the existing branding, teaks may be made for improvement, but most of the focus will be on the menu and overall experience in the restaurants.

These re-brands refresh restaurants and give them a new lease of life, generally the new designs make the restaurants look completely new and like they are staring from scratch. It is clear to see what the branding has dome for the companies though. With the branding come more consideration into the other factors that make up the experience when dining, so it isn't just the outside and the menu that is branded. There are perhaps uniforms, cutlery and plates, loyalty cards, etc that all make the brand stand out and stickin the customers minds. This is what I will be focusing in on for this brief, mainly the menu but all the other factors making it into a range of branded goods.

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