Tuesday, 21 February 2012

Brief 5 - Viva

Viva is a family orientated, traditional Italian restaurant situated next to the Leeds Bridge. The interior is full of personality and Italian connotations. Having personally dined here my experience here was very welcoming and the food was to a very high standard. Waiters were mainly Italian some speaking it infront of diners. I felt the experience lacked and stopped at the menu however, not the content of the menu but the format and its presentation. Simply a black leather cover with paper slotted into laminated sleeved inside. I felt the menu didn't do the restaurant justice and didn't help at all with the branding and identity of the establishment.

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