Wednesday, 22 February 2012
Brief 5 - River Plate
River plate is a one off restaurant in Leeds with a unique atmosphere. It is an Argentinean Steakhouse with a lively night scene with dancers and music. The restaurant is full of personality and style creating a unique experience however I feel the menu needs to help to bring together the experience better with a bigger personality and stronger brand identity. The website shows a strong brand identity, however the menu seems to have multiple ideas floating around that really need to be brought together.