The app logo needs to be clear and visible from a small icon. It needs to represent the deli well and be recognisable at a glance.
This design is my favourite. It uses an abbreviated version of the brand name with the floral and deli additions still visible. This shortened version works well because it is easy to recognise. Using the full brand name meant that the type was very small and hard to read. The background is an image of crumbs symbolising fresh food and homemade goods.