My initial idea is to keep the app looking very homely and reflect the existing interior of the stores in Leeds. Blackboards, dark wood, string, craft decoration.
Here are a few images that got my imagination working.
|Traditional black board with structured chalk typeface|
|Chalk used to draw objects, could be used to draw products.|
|Feminine and traditional frames for chalkboards.|
|Wood relates back to nature, but adds a modern twist with the laser printing.|
|The idea of a wooden chopping board is very rustic. It could work making it look like it was a place setting with crumbs on it and little sprigs of herbs.|
|Chalk board with intricate design catches the eye because it is unusual to see something so structured on a black board.|
|This is a good example how structured logos can work along side hand drawn black boards. This look is very personalised and expresses the feeling of quality.|
|For the chalk writing it could be drawn using a white pen instead of a piece of chalk to make the text more easy to read.|
|Wooden frames and ribbon add a homely feel.|
|Structured typefaces works really well.|
|Another example of rustic and modern working well together.|
|Writing can be put anywhere|
|Wood background gives a homely and relaxing feel.|
|Thinking out of the box of what could be a blackboard. You can write on anything.|
|Black doesn't have to be used for a chalk board. Different coloured boards and different chalk compliment each other.|
|homely touches fit in well with the Pickles and potter style.|
|Flowing 'handwitten' typefaces could work well for the specials board to emphasis that they only there for the day or the week.|
|Images of fresh food or what the menu is describing give the audience a context and emotional involvement.|
Wood and chalk baord are going to be my main focus, with a touch of rustic food and craft embellishment.