So I am running with the concept of creating personalities for different sub products in the 17 brand collection. Now I need personalities for the products that will be aspirational, interesting and relatable for the teenage market.
Styles of teenage personality/characteristics.
Beauty Queen
Flirt
Nerd
Girly
Sporty
Punk
Rocker
Maybe the slogan could be: BE A...
then followed by the related personality trait. showing that the make up can transform you into who you want to be.
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