Monday 5 March 2012

Brief 2 - Makeup Personalities

So I am running with the concept of creating personalities for different sub products in the 17 brand collection. Now I need personalities for the products that will be aspirational, interesting and relatable for the teenage market.

Styles of teenage personality/characteristics.

Beauty Queen
Flirt
Nerd
Girly
Sporty
Punk
Rocker

Maybe the slogan could be: BE A...
then followed by the related personality trait. showing that the make up can transform you into who you want to be.


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