Although I do like these personality traits above I feel that they are perhaps a little patronising and maybe a little young for the audience. Also taking into consideration that the audience want to feel grown up
The range could appear to have 'super powers'. When you wear the range you become a different person... confident/confidence, etc.
The 'super powers' need to relate somehow to what 17 products already exist. I will be re-branding the products however the colours and effects are important to emulate.
Va Va Voom
Hide and Chic
There is a core collection of make up products that have the same branding throughout, however the list above is of random products that have only two or three in the collection. They seem somewhat lost in the branding and don't really fit anywhere specific.
I will be giving the core make up a stronger brand identity and creating 4 other categories for these collections to fit into. I think all of these odd items needs to be scrapped and to have a clear set out of personalities or traits that these products can give you.
I will keep the same names that are used already but unify the branding. Every product created by 17 has its own name. These products will still have this but will create a stronger brand identity with their individual groups.
The four groups and their products will be:
Photo Flawless - Mascara
Instant Glow - bronzer
Miracle Matte - foundation
Va Va Voom - mascara
Wild Metallic - eyeshadow
Mirror Shine - lipstick
Spring Fling - eye shadow
Adapt-itude - foundation
Hide and Chic - concealer
Supreme Shine - lipstick
Magnetized - nail polish
Wild Curls - mascara
The colours that match best with each section are as follows:
Photoshoot Flawless - Pink
Out-Standing - Orange
Natural Beauty - Blue
Jaw Dropper - Yellow
These colours will be directly linked to each collection and will be both the brand identity and the difference between each collections.